Hi, I'm Rocío León, a Senior UX & UI designer in London, and this is what I care about
- Responsible designPace, consent and safety are design decisions, not sentiments.
- Design systems & accessibilityLibraries that developers can build from, with WCAG AA as the floor.
- Wellbeing & creativityArt therapy-informed sessions for adults living with stress.
A mandala, drawn the way an ArtFlow session starts: one line at a time.
12+ years in design, from discovery to launch: mobile learning products, booking platforms, insurance quote journeys with accessibility in mind. I'm a Responsible Design for Change fellow and an art therapy-trained facilitator, moving toward a product role on an in-house team around wellbeing and mental health.
Work
A few kind words from people I've worked with
Shamika SriramResearcher at Hex Digital Rocio led the team during our Responsible Design fellowship. I found her leadership style pragmatic and kind.
Tony OrsiCo-founder, Netro42 She consistently came up with great ideas and had a fantastic ability to put herself in our clients' shoes, truly understanding their needs and always striving to deliver work that exceeded expectations.
Nitinai SupreeyapornSenior PHP Developer, Netro42 From the very start, her creative thinking stood out, and her design work was clear and well thought out.
Massimo PiniCo-founder, Netro42 Rocio combines strong design instincts with the interpersonal skills to bring people along. Any team would be lucky to have her.
Sandra GonzálezFounder of UX for Change What truly sets Rocio apart is her ability to balance craft and care. She brings strong direction and rigour to design while demonstrating an impressive sensitivity to context, people, and situations.
Lesley SackeyFormer GB Boxer, Founder of Fight Forward and Pillow I absolutely loved working with Rocio on Pillow. She really took the time to understand what we were trying to build and, more importantly, the women we were building it for.
Sebastian MiłośWeb Developer, Netro42 Rocio brought in a UI system she had built and led it in Figma. It was well-structured and reusable. It all dropped into a legacy codebase with far less friction than I expected.
Christina LaiResponsible Innovation She has shown strong strategic thinking by applying responsible and regenerative design principles to a creative practice in a way that feels accessible, meaningful and effective for reducing burnout.
Jennifer JohnOwner, Ceres Partnership Working with Rocio & the Netro42 team is always a pleasure - great communication alongside the obviously excellent technical skills is an essential combination!
Jemima GibbonsDigital anthropologist, Founder of Design Club Rocio is one of our Design Club Super Mentors! A great mentor for children, a positive and committed collaborator who supports other team members and brings great energy to the group.
James FosterCreative Director Rocio is a fantastic designer and a pleasure to work with. A great asset to any UX/UI design team and is self-motivated to constantly improve her skills. An absolute star!
